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Three Ways To Rethink The Simplest And Most Effective Tool In Marketing | Forbes

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in September
Stan Phelps Contributor

Today, despite intense competition, Avon is the #1 direct selling beauty company in the world.

The simple program Avon leveraged is called sampling. It’s the lowest hanging fruit in marketing. There may not be a more cost effective way for brands to drive purchase intent and conversion than sampling.

http://www.forbes.com/sites/stanphelps/2014/09/22/three-ways-to-rethink-the-simplest-and-most-effective-tool-in-marketing/
 

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